Converting Visitor Traffic To Sales

So you have the visitors, but not the sales?

The intense competition among similar websites makes it vital to convert maximum traffic into sales. However, the pampered consumers are not so easy to please and convince. Therefore, it’s equally vital to have a potent strategy to convert traffic to sales by adopting measures at all levels online as well as offline. Here are few tips that will definitely improve sales conversion from the traffic your website attracts:

1. Foremost, your website content should be written with an average reader in mind. Even the most technical point should be explained in simplest language. A jargonised web page immediately puts off any average visitor.
2. The design of your website should neither be too simplistic nor too provocative. It should complement and supplement the nature of product(s) or service(s) you offer. The logos and banners are part of your corporate identity and associated with your website. Try to have these logos on every page of the website to maintain uniformity on the web pages. This will enhance the user experience on your website and can convert traffic into sales.
3. The website architecture should be simple and structured. A ‘sitemap’ is very good feature on any e-commerce website and makes your website seem easily manoeuvrable, if it contains lots of pages. Again, it’ll enhance user experience and a satisfied user is always a potential customer.
4. You can also offer some freebies along with the product. It’s only human to attract towards product(s) or service(s) that offers something ‘free’. The freebie could range from an eBook to a product attachment or extended warranty period etc.
5. If you are taking payment online, make sure you are using secure servers for all financial transactions and highlight this fact prominently, so that the users can shop without any doubt about the safety of their personal information. It’s advisable to procure a third-party Certification to convince the users about safety standards adopted on your website.
6. Most importantly, you want the visitors contact details. Make sure you have a contact form or feedback form on your website in an easily found position - the navigation is usually the best position, however you may also like to add an icon or banner to catch your visitors attention. Once you have an email (and contact details more importantly), you have a point of contact and can then contact them on a more personal level. It is also recommended that you add a phone number to each page of your website in an easy to see location so anyone visiting your website can call you for more information - Don't always rely on email as a lot of people still like the old fashion method of picking up the phone.